Human Centred

Human-centred design aims to put the people who will be affected by the product or process designed at the heart of its creation.  It differs from user-centred design in its recognition that this tends to build on experiences people have had with what already exists whilst human-centred design aspires also to the creation of completely new possibilities. It tends not to be entirely participatory or democratic. Most examples depend on the designer, through a range of methods including immersion, developing a deep understanding of the human context of their work.